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Posts

Ecommerce

• Mastering the Order Confirmation Email: The Opening - 24 May 2018
• Mastering the Order Confirmation Email - 20 May 2018

Glossary

• De-indexing - 27 October 2018
• Disallow - 26 October 2018
• Doorway - 25 October 2018
• Directory - 24 October 2018
• Disavow Backlinks - 23 October 2018
• Deep linking - 22 October 2018
• Dynamic content - 21 October 2018
• Domain Name System (DNS) - 20 October 2018
• Drip Marketing - 20 October 2018
• Double opt-in - 18 October 2018
• DomainKeys - 17 October 2018
• DMARC - 16 October 2018
• DomainKeys Identified Mail - 15 October 2018
• Discussion group - 14 October 2018
• Digest - 13 October 2018
• Deploy - 12 October 2018
• Denial-of-service attack (DOS) - 11 October 2018
• Delivery tracking - 10 October 2018
• Delivery Rate - 9 October 2018
• Deduplication - 8 October 2018
• Dedicated Server - 7 October 2018
• Customer Relationship Management (CRM) - 6 October 2018
• CSS - 5 October 2018
• Cost Per Thousand (CPM) - 4 October 2018
• Copy - 3 October 2018
• APOP (Authenticated Post Office Protocol) - 3 October 2018
• Conversion Rate - 2 October 2018
• Conversion - 1 October 2018
• Content - 30 September 2018
• Contact List - 29 September 2018
• Confidence Level - 28 September 2018
• Confirmed Opt-In - 27 September 2018
• Conditional block - 26 September 2018
• Co-Registration - 25 September 2018
• Click-through tracking (CTT) - 24 September 2018
• Complaint Rate - 23 September 2018
• Click Through Rate (CTR) - 22 September 2018
• Catch-all - 19 September 2018
• Canadian Anti-Spam Law - 18 September 2018
• Canonical Domain Name - 17 September 2018
• CAN SPAM - 16 September 2018
• Data Protection Act 1998 - 14 September 2018
• Broken Link - 13 September 2018
• Call to Action (CTA) - 12 September 2018
• Bulk Folder - 11 September 2018
• Broadcast - 10 September 2018
• Behavioral Email - 9 September 2018
• Bounce - 8 September 2018
• Blind Carbon Copy (BCC) - 7 September 2018
• Block - 6 September 2018
• Blacklist - 5 September 2018
• B2B - 4 September 2018
• Bayesian Filter - 3 September 2018
• B2C (Business to Consumer) - 2 September 2018
• Application Service Provider - 1 September 2018
• Automation - 31 August 2018
• Affiliate Marketing - 30 August 2018
• Alert - 29 August 2018
• Ad swap - 28 August 2018
• Affirmative Consent - 27 August 2018
• Acquisition Cost - 26 August 2018
• Autoresponder - 25 August 2018
• Animated GIF - 24 August 2018
• Acceptance Rate - 23 August 2018
• A/B Testing - 22 August 2018
• ALT tag property - 21 August 2018
• Authentication - 20 August 2018
• Attachment - 19 August 2018
• Acceptable Spam Report Rate - 18 August 2018
• Above the fold - 16 August 2018
• Email Open Rate - 12 July 2018
• Honeypot - 13 June 2018

In the press

• Return to Sender - 28 May 2019
• Hold your Horses - 25 May 2019
• The Devil In The Email - 20 May 2019
• How Much is Too Much? - 26 April 2019
• Email Me Not - 22 April 2019

Infographic

• Mix & Match: Combining Email Marketing and Social Media - 9 August 2018
• How to Win with Emails - 19 July 2018

Marketing

• 7 Tips for Winning the Seasonal Marketing Game - 13 January 2020
• More for Less - 14 May 2019
• When Emails Fail - 7 May 2019
• The Six Senses - 28 April 2019
• The Time is Now - 18 April 2019
• The ART of emails - 19 June 2018
• Tic Toc: Timing your emails to avoid fatigue - 14 May 2018

News

• Content Revival -- and other news. - 3 December 2018
• Come Together -- and other news. - 26 November 2018
• How to Get Started -- and other news. - 18 November 2018
• Automation for the rest of us -- and other news. - 11 November 2018
• Don't blow it -- and other news. - 28 October 2018
• Reminders of late -- and other news. - 21 October 2018
• The Daily Email -- and other news. - 14 October 2018
• Paint my mailbox blue -- and other news. - 6 October 2018
• About your social media strategy -- and other news. - 30 September 2018
• Emails As Cold As Ice -- and other news. - 22 September 2018
• How About A Bit of SMS In The Mix? -- and other news. - 16 September 2018
• Using Emails to get Backlinks... -- and other news. - 8 September 2018
• The answer is: Attribution -- and other news. - 1 September 2018
• Automating Drip campaigns, and other news. - 26 August 2018
• Social Overload, and other news. - 18 August 2018
• Key to the URL Highway - 11 August 2018
• The Mailman Blues 08/04/2018 - 4 August 2018
• The Mailman Blues 07/28/2018 - 28 July 2018
• The Mailman Blues 07/21/2018 - 21 July 2018
• The Mailman Blues 07/14/2018 - 15 July 2018
• The Mailman Blues 07/07/2018 - 7 July 2018
• The Mailman Blues 06/30/2018 - 30 June 2018
• The Mailman Blues 06/23/2018 - 23 June 2018

Review

• Get Inspired with GoodEmailCopy - 26 July 2018

Templates

• dasShip: an Efficient Layout for Your Email Promotions - 2 August 2018
• TheKitchen: A Classy Layout for Your Email Newsletters - 5 July 2018

The Mailman's Blog

• Interactive Emails - 20 January 2020
• 7 Tips for Winning the Seasonal Marketing Game - 13 January 2020
• Designing Messages that Matter - 4 June 2019
• Return to Sender - 28 May 2019
• Hold your Horses - 25 May 2019
• The Devil In The Email - 20 May 2019
• More for Less - 14 May 2019
• When Emails Fail - 7 May 2019
• The Six Senses - 28 April 2019
• How Much is Too Much? - 26 April 2019
• Email Me Not - 22 April 2019
• The Time is Now - 18 April 2019
• Sign of the Times - 10 April 2019
• Play That Email LOUD! - 31 March 2019
• Content Revival -- and other news. - 3 December 2018
• Come Together -- and other news. - 26 November 2018
• How to Get Started -- and other news. - 18 November 2018
• Automation for the rest of us -- and other news. - 11 November 2018
• Don't blow it -- and other news. - 28 October 2018
• De-indexing - 27 October 2018
• Disallow - 26 October 2018
• Doorway - 25 October 2018
• Directory - 24 October 2018
• Disavow Backlinks - 23 October 2018
• Deep linking - 22 October 2018
• Dynamic content - 21 October 2018
• Reminders of late -- and other news. - 21 October 2018
• Domain Name System (DNS) - 20 October 2018
• Drip Marketing - 20 October 2018
• Double opt-in - 18 October 2018
• DomainKeys - 17 October 2018
• DMARC - 16 October 2018
• DomainKeys Identified Mail - 15 October 2018
• Discussion group - 14 October 2018
• The Daily Email -- and other news. - 14 October 2018
• Digest - 13 October 2018
• Deploy - 12 October 2018
• Denial-of-service attack (DOS) - 11 October 2018
• Delivery tracking - 10 October 2018
• Delivery Rate - 9 October 2018
• Deduplication - 8 October 2018
• Dedicated Server - 7 October 2018
• Paint my mailbox blue -- and other news. - 6 October 2018
• Customer Relationship Management (CRM) - 6 October 2018
• CSS - 5 October 2018
• Cost Per Thousand (CPM) - 4 October 2018
• Copy - 3 October 2018
• APOP (Authenticated Post Office Protocol) - 3 October 2018
• Conversion Rate - 2 October 2018
• Conversion - 1 October 2018
• Content - 30 September 2018
• About your social media strategy -- and other news. - 30 September 2018
• Contact List - 29 September 2018
• Confidence Level - 28 September 2018
• Confirmed Opt-In - 27 September 2018
• Conditional block - 26 September 2018
• Co-Registration - 25 September 2018
• Click-through tracking (CTT) - 24 September 2018
• Complaint Rate - 23 September 2018
• Emails As Cold As Ice -- and other news. - 22 September 2018
• Click Through Rate (CTR) - 22 September 2018
• Catch-all - 19 September 2018
• Canadian Anti-Spam Law - 18 September 2018
• Canonical Domain Name - 17 September 2018
• CAN SPAM - 16 September 2018
• How About A Bit of SMS In The Mix? -- and other news. - 16 September 2018
• Data Protection Act 1998 - 14 September 2018
• Broken Link - 13 September 2018
• Call to Action (CTA) - 12 September 2018
• Bulk Folder - 11 September 2018
• Broadcast - 10 September 2018
• Behavioral Email - 9 September 2018
• Bounce - 8 September 2018
• Using Emails to get Backlinks... -- and other news. - 8 September 2018
• Blind Carbon Copy (BCC) - 7 September 2018
• Block - 6 September 2018
• Blacklist - 5 September 2018
• B2B - 4 September 2018
• Bayesian Filter - 3 September 2018
• B2C (Business to Consumer) - 2 September 2018
• Application Service Provider - 1 September 2018
• The answer is: Attribution -- and other news. - 1 September 2018
• Automation - 31 August 2018
• Affiliate Marketing - 30 August 2018
• Alert - 29 August 2018
• Ad swap - 28 August 2018
• Affirmative Consent - 27 August 2018
• Acquisition Cost - 26 August 2018
• Automating Drip campaigns, and other news. - 26 August 2018
• Autoresponder - 25 August 2018
• Animated GIF - 24 August 2018
• Acceptance Rate - 23 August 2018
• A/B Testing - 22 August 2018
• ALT tag property - 21 August 2018
• Authentication - 20 August 2018
• Attachment - 19 August 2018
• Social Overload, and other news. - 18 August 2018
• Acceptable Spam Report Rate - 18 August 2018
• Above the fold - 16 August 2018
• Key to the URL Highway - 11 August 2018
• Mix & Match: Combining Email Marketing and Social Media - 9 August 2018
• The Mailman Blues 08/04/2018 - 4 August 2018
• The Mailman Blues 07/28/2018 - 28 July 2018
• Get Inspired with GoodEmailCopy - 26 July 2018
• The Mailman Blues 07/21/2018 - 21 July 2018
• How to Win with Emails - 19 July 2018
• The Mailman Blues 07/14/2018 - 15 July 2018
• Email Open Rate - 12 July 2018
• The Mailman Blues 07/07/2018 - 7 July 2018
• The Mailman Blues 06/30/2018 - 30 June 2018
• The Mailman Blues 06/23/2018 - 23 June 2018
• The ART of emails - 19 June 2018
• Honeypot - 13 June 2018
• Mastering the Order Confirmation Email: The Opening - 24 May 2018
• Mastering the Order Confirmation Email - 20 May 2018
• Tic Toc: Timing your emails to avoid fatigue - 14 May 2018

Web Design

• Interactive Emails - 20 January 2020
• Designing Messages that Matter - 4 June 2019
• Sign of the Times - 10 April 2019
• Play That Email LOUD! - 31 March 2019

Glossary

• Glossary
• WYSIWYG editor - 18 June 2019
• White space - 18 June 2019
• Template - 18 June 2019
• Spot illustration - 18 June 2019
• Responsive design - 18 June 2019
• Retina-scaled images - 18 June 2019
• Padding - 17 June 2019
• Modular design - 17 June 2019
• Mobile-first - 17 June 2019
• Merge tag - 17 June 2019
• Live text - 17 June 2019
• Interactivity - 16 June 2019
• Image-only - 16 June 2019
• Hypertext Markup Language - 16 June 2019
• Ghost button - 16 June 2019
• Edge-to-edge - 16 June 2019
• Full-width - 16 June 2019
• Full-bleed - 16 June 2019
• Footer - 16 June 2019
• Fallback - 16 June 2019
• Countdown timer - 13 June 2019
• Bulletproof CTA - 13 June 2019
• Animated GIF - 11 June 2019
• Anchor link - 11 June 2019
• A/B testing - 11 June 2019
• MSN adCenter - 11 June 2019
• Microsoft adCenter - 11 June 2019
• Bing Ads - 11 June 2019
• Microsoft Advertising - 11 June 2019
• Citation - 11 June 2019
• Inward link - 11 June 2019
• Inlink - 11 June 2019
• Inbound link - 11 June 2019
• Incoming link - 11 June 2019
• Backlink - 11 June 2019
• Audience - 11 June 2019
• Analytics - 11 June 2019
• Alt attribute - 11 June 2019
• Alt Text - 11 June 2019
• Affiliate Network - 11 June 2019
• Advanced Segmentation - 11 June 2019
• Ad Network - 11 June 2019
• Ad Copy - 11 June 2019
• Abandoned Cart - 11 June 2019
• Two Factor Authentication - 10 June 2019
• Transport Layer Security - 10 June 2019
• Timezones - 10 June 2019
• Whitelist - 10 June 2019
• White Hat Sender - 10 June 2019
• Web API - 10 June 2019
• SMTP Service - 8 June 2019
• Honeypot - 8 June 2019
• Spam Trap - 8 June 2019
• Spam Filter - 8 June 2019
• Sender authentication - 8 June 2019
• Segmentation - 8 June 2019
• Scheduled Emails - 8 June 2019
• Reverse DNS - 7 June 2019
• Reputation Management - 7 June 2019
• Reputation Monitoring - 7 June 2019
• Reconfirmation Campaign - 7 June 2019
• Rate limiting - 7 June 2019
• Media buying - 7 June 2019
• Preheader - 7 June 2019
• Invitation Campaign - 7 June 2019
• Unique Opens - 7 June 2019
• Native Advertising - 7 June 2019
• MX record - 5 June 2019
• Mail Exchanger Record - 5 June 2019
• Message transfer agent - 5 June 2019
• Link branding - 5 June 2019
• Invalid email - 3 June 2019
• IP warming - 3 June 2019
• Frequency capping - 3 June 2019
• Flighting - 3 June 2019
• Feedback loop - 3 June 2019
• Expired - 3 June 2019
• Event Webhook - 3 June 2019
• Email Marketing - 3 June 2019
• Email Harvesting - 3 June 2019
• Email Authentication - 3 June 2019
• Email API - 3 June 2019
• Drip Campaign - 2 June 2019
• Direct Response Advertising - 2 June 2019
• Demand-Side Platform - 2 June 2019
• Delivery - 2 June 2019
• Deliverability - 2 June 2019
• Deferral - 2 June 2019
• DomainKeys Identified Mail - 2 June 2019
• Complaint - 31 May 2019
• Click - 31 May 2019
• Campaign - 31 May 2019
• Canonical name record - 31 May 2019
• Black Hat Sender - 30 May 2019
• Bulk Email Service - 30 May 2019
• Autoresponder - 29 May 2019
• Automated Email - 29 May 2019
• Affiliate Marketing - 29 May 2019
• Ad Unit - 29 May 2019
• Ad Impression - 29 May 2019
• A Record - 29 May 2019
• Ad exchange - 29 May 2019
• 7 Bit Encoding - 29 May 2019
• Worm - 27 May 2019
• Whitelist - 27 May 2019
• Welcome message - 27 May 2019
• Webmail - 27 May 2019
• Web beacon - 27 May 2019
• Virus - 27 May 2019
• Video email - 27 May 2019
• Verification - 27 May 2019
• Vendor - 27 May 2019
• Unsubscribe - 27 May 2019
• Uniform Resource Locator - 27 May 2019
• Unsolicited Commercial Email - 27 May 2019
• Transactional email - 27 May 2019
• Throttling - 27 May 2019
• Thank-you page - 27 May 2019
• Text newsletter - 27 May 2019
• Test - 27 May 2019
• Suppression file - 26 May 2019
• Subscriber - 26 May 2019
• Subscribe - 26 May 2019
• Subject line - 26 May 2019
• Spoofing - 26 May 2019
• Sponsorship swap - 26 May 2019
• Spamcop - 26 May 2019
• Spam - 26 May 2019
• Solo mailing - 26 May 2019
• Soft bounce - 26 May 2019
• Snail mail - 26 May 2019
• Simple Mail Transfer Protocol - 26 May 2019
• Signature - 26 May 2019
• Shared server - 26 May 2019
• Server - 26 May 2019
• Sent emails - 26 May 2019
• Sender Policy Framework - 26 May 2019
• Sender ID - 26 May 2019
• Selective unsubscribe - 26 May 2019
• Select - 26 May 2019
• Segment - 26 May 2019
• Seed emails - 26 May 2019
• Rich Media - 24 May 2019
• Reverse DNS - 24 May 2019
• Reply-to - 24 May 2019
• Relationship email - 24 May 2019
• Registration - 24 May 2019
• Read email - 24 May 2019
• Queue - 24 May 2019
• Privacy policy - 24 May 2019
• Preview pane - 24 May 2019
• Preferences - 24 May 2019
• Postmaster - 24 May 2019
• Post Office Protocol, - 24 May 2019
• Phishing - 24 May 2019
• Pretty Good Privacy - 24 May 2019
• Personalization - 24 May 2019
• Permission - 24 May 2019
• Pass-along - 24 May 2019
• Opt-out - 22 May 2019
• Opt-in - 22 May 2019
• Open relay - 22 May 2019
• Open rate - 22 May 2019
• Nth name - 22 May 2019
• Mail Exchange Record - 22 May 2019
• Multi-part MIME - 22 May 2019
• Mail User Agent - 22 May 2019
• Mail service provider - 22 May 2019
• Mail Transfer Agent - 22 May 2019
• mailto - 22 May 2019
• Mail loop - 22 May 2019
• Mailing list - 22 May 2019
• Mail bomb - 22 May 2019
• List sale - 22 May 2019
• List rental - 22 May 2019
• List owner - 22 May 2019
• List management - 22 May 2019
• List hygiene - 22 May 2019
• List fatigue - 22 May 2019
• List - 22 May 2019
• Linkrot - 22 May 2019
• Landing page - 22 May 2019
• Joe job - 22 May 2019
• Internet Service Provider - 21 May 2019
• IP address - 21 May 2019
• Impression - 21 May 2019
• IMAP - 21 May 2019
• Hygiene - 21 May 2019
• House list - 21 May 2019
• Header - 21 May 2019
• Hard bounce - 21 May 2019
• HTML message - 21 May 2019
• Goodbye message - 21 May 2019
• Gmail - 21 May 2019
• Full-service provider - 21 May 2019
• From - 21 May 2019
• Forward - 21 May 2019
• Footer - 21 May 2019
• Firewall - 21 May 2019
• Frequently Asked Questions - 21 May 2019
• False positive - 21 May 2019
• Ezine - 21 May 2019
• Event-triggered email - 21 May 2019
• Email Service Provider - 21 May 2019
• Email prefix - 21 May 2019
• Email newsletter - 21 May 2019
• Email harvesting - 21 May 2019
• Email friendly name - 21 May 2019
• Email filter - 21 May 2019
• Email client - 21 May 2019
• Email address - 21 May 2019
• Effective rate - 21 May 2019
• Email Change of Address - 21 May 2019
• Dynamic content - 20 May 2019
• Double opt-in - 20 May 2019
• Domain Name System - 20 May 2019
• DomainKeys - 20 May 2019
• Discussion group - 20 May 2019
• Digest - 20 May 2019
• Deploy - 20 May 2019
• Denial-of-service attack - 20 May 2019
• Delivery tracking - 20 May 2019
• Delivered email - 20 May 2019
• Deduplication - 20 May 2019
• Dedicated Server - 20 May 2019
• Cross-post - 19 May 2019
• Cross-campaign profiling - 19 May 2019
• Customer Relationship Management - 19 May 2019
• Creative - 19 May 2019
• Cost per Thousand. - 19 May 2019
• Cost per Click - 19 May 2019
• Cost per Action - 19 May 2019
• Conversion - 19 May 2019
• Co-registration - 19 May 2019
• Content - 19 May 2019
• Confirmed opt-in - 19 May 2019
• Confirmation - 19 May 2019
• Commercial email - 19 May 2019
• Click-through rate - 19 May 2019
• Click-through - 19 May 2019
• Churn - 19 May 2019
• Challenge response system - 19 May 2019
• CGI - 19 May 2019
• Cell - 19 May 2019
• Catch-all - 19 May 2019
• CAN-SPAM - 19 May 2019
• Call to action - 18 May 2019
• Bulk folder - 18 May 2019
• Broadcast - 18 May 2019
• Bounce rate - 18 May 2019
• Bounce handling - 18 May 2019
• Bounce message - 18 May 2019
• Bounce - 18 May 2019
• Bonded Sender - 18 May 2019
• Block - 18 May 2019
• Blacklist - 18 May 2019
• Business-to-Government - 18 May 2019
• Business-to-Consumer - 18 May 2019
• Business-to-business - 18 May 2019
• Bayesian filter - 18 May 2019
• Authentication - 18 May 2019
• Attachment - 18 May 2019
• Application Service Provider - 18 May 2019
• Application Program Interface - 18 May 2019
• Alert - 18 May 2019
• Affirmative consent - 18 May 2019
• Affiliate - 18 May 2019
• Ad swap - 18 May 2019
• Acquisition cost - 18 May 2019
• Above the fold - 18 May 2019
• A/B split - 18 May 2019