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Posts

Branding

• How to boost your branding through your email campaigns - 17 April 2020

Daily

• Nobody Reads - 22 May 2020
• Obey the laws (of psychology) - 20 May 2020
• Distance Marketing - 17 May 2020
• Standing Out - 15 May 2020
• Marketing through the Crisis - 13 May 2020
• The Email Roadmap - 12 May 2020
• Monitoring Email Campaigns - 9 May 2020
• The Importance of Visual Assets in your Emails - 7 May 2020
• Amplified emails - 6 May 2020
• Raining Acronymns - 5 May 2020
• Scams in the way - 3 May 2020
• Forever and ever - 30 April 2020
• The Good List - 29 April 2020
• Pandemic email etiquette? - 28 April 2020
• Sign of the Times - 27 April 2020
• New Stats - 24 April 2020
• The short (email) chain - 23 April 2020
• Automation Pros and Cons - 22 April 2020
• Who's afraid of Zombies? - 21 April 2020

Ecommerce

• Mastering the Order Confirmation Email: The Opening - 24 May 2018
• Mastering the Order Confirmation Email - 20 May 2018

Glossary

• De-indexing - 27 October 2018
• Disallow - 26 October 2018
• Doorway - 25 October 2018
• Directory - 24 October 2018
• Disavow Backlinks - 23 October 2018
• Deep linking - 22 October 2018
• Dynamic content - 21 October 2018
• Domain Name System (DNS) - 20 October 2018
• Drip Marketing - 20 October 2018
• Double opt-in - 18 October 2018
• DomainKeys - 17 October 2018
• DMARC - 16 October 2018
• DomainKeys Identified Mail - 15 October 2018
• Discussion group - 14 October 2018
• Digest - 13 October 2018
• Deploy - 12 October 2018
• Denial-of-service attack (DOS) - 11 October 2018
• Delivery tracking - 10 October 2018
• Delivery Rate - 9 October 2018
• Deduplication - 8 October 2018
• Dedicated Server - 7 October 2018
• Customer Relationship Management (CRM) - 6 October 2018
• CSS - 5 October 2018
• Cost Per Thousand (CPM) - 4 October 2018
• Copy - 3 October 2018
• APOP (Authenticated Post Office Protocol) - 3 October 2018
• Conversion Rate - 2 October 2018
• Conversion - 1 October 2018
• Content - 30 September 2018
• Contact List - 29 September 2018
• Confidence Level - 28 September 2018
• Confirmed Opt-In - 27 September 2018
• Conditional block - 26 September 2018
• Co-Registration - 25 September 2018
• Click-through tracking (CTT) - 24 September 2018
• Complaint Rate - 23 September 2018
• Click Through Rate (CTR) - 22 September 2018
• Catch-all - 19 September 2018
• Canadian Anti-Spam Law - 18 September 2018
• Canonical Domain Name - 17 September 2018
• CAN SPAM - 16 September 2018
• Data Protection Act 1998 - 14 September 2018
• Broken Link - 13 September 2018
• Call to Action (CTA) - 12 September 2018
• Bulk Folder - 11 September 2018
• Broadcast - 10 September 2018
• Behavioral Email - 9 September 2018
• Bounce - 8 September 2018
• Blind Carbon Copy (BCC) - 7 September 2018
• Block - 6 September 2018
• Blacklist - 5 September 2018
• B2B - 4 September 2018
• Bayesian Filter - 3 September 2018
• B2C (Business to Consumer) - 2 September 2018
• Application Service Provider - 1 September 2018
• Automation - 31 August 2018
• Affiliate Marketing - 30 August 2018
• Alert - 29 August 2018
• Ad swap - 28 August 2018
• Affirmative Consent - 27 August 2018
• Acquisition Cost - 26 August 2018
• Autoresponder - 25 August 2018
• Animated GIF - 24 August 2018
• Acceptance Rate - 23 August 2018
• A/B Testing - 22 August 2018
• ALT tag property - 21 August 2018
• Authentication - 20 August 2018
• Attachment - 19 August 2018
• Acceptable Spam Report Rate - 18 August 2018
• Above the fold - 16 August 2018
• Email Open Rate - 12 July 2018
• Honeypot - 13 June 2018

Identity

• The crafting of a great newsletter - 6 June 2020
• Four Steps to a Better Cold Email Strategy - 24 May 2020
• How to Write Better Emails - 10 April 2020
• Email Resolution Year - 21 March 2020
• To Bulk Send or Not to Bulk Send - 15 March 2020
• Make Your Newsletters Great - 1 March 2020
• How to avoid spearphishing attacks - 10 February 2020
• How to write an email - 3 February 2020

In the press

• Return to Sender - 28 May 2019
• Hold your Horses - 25 May 2019
• The Devil In The Email - 20 May 2019
• How Much is Too Much? - 26 April 2019
• Email Me Not - 22 April 2019

Infographic

• Mix & Match: Combining Email Marketing and Social Media - 9 August 2018
• How to Win with Emails - 19 July 2018

Marketing

• The Relevance of Email Marketing in 2020 - 30 May 2020
• Email Marketing and Subjective Advertising - 17 May 2020
• Email Management Tips - 11 May 2020
• The Marketer's Dozen - 30 March 2020
• Crafting a Discount Email - 24 February 2020
• EMCA Design and Science - 17 February 2020
• Believe - 27 January 2020
• 7 Tips for Winning the Seasonal Marketing Game - 13 January 2020
• More for Less - 14 May 2019
• When Emails Fail - 7 May 2019
• The Six Senses - 28 April 2019
• The Time is Now - 18 April 2019
• The ART of emails - 19 June 2018
• Tic Toc: Timing your emails to avoid fatigue - 14 May 2018

News

• Content Revival -- and other news. - 3 December 2018
• Come Together -- and other news. - 26 November 2018
• How to Get Started -- and other news. - 18 November 2018
• Automation for the rest of us -- and other news. - 11 November 2018
• Don't blow it -- and other news. - 28 October 2018
• Reminders of late -- and other news. - 21 October 2018
• The Daily Email -- and other news. - 14 October 2018
• Paint my mailbox blue -- and other news. - 6 October 2018
• About your social media strategy -- and other news. - 30 September 2018
• Emails As Cold As Ice -- and other news. - 22 September 2018
• How About A Bit of SMS In The Mix? -- and other news. - 16 September 2018
• Using Emails to get Backlinks... -- and other news. - 8 September 2018
• The answer is: Attribution -- and other news. - 1 September 2018
• Automating Drip campaigns, and other news. - 26 August 2018
• Social Overload, and other news. - 18 August 2018
• Key to the URL Highway - 11 August 2018
• The Mailman Blues 08/04/2018 - 4 August 2018
• The Mailman Blues 07/28/2018 - 28 July 2018
• The Mailman Blues 07/21/2018 - 21 July 2018
• The Mailman Blues 07/14/2018 - 15 July 2018
• The Mailman Blues 07/07/2018 - 7 July 2018
• The Mailman Blues 06/30/2018 - 30 June 2018
• The Mailman Blues 06/23/2018 - 23 June 2018

Review

• Get Inspired with GoodEmailCopy - 26 July 2018

Templates

• dasShip: an Efficient Layout for Your Email Promotions - 2 August 2018
• TheKitchen: A Classy Layout for Your Email Newsletters - 5 July 2018

The Mailman's Blog

• The crafting of a great newsletter - 6 June 2020
• The Relevance of Email Marketing in 2020 - 30 May 2020
• Four Steps to a Better Cold Email Strategy - 24 May 2020
• Email Marketing and Subjective Advertising - 17 May 2020
• Email Management Tips - 11 May 2020
• The 4 pillars of a great landing page - 3 May 2020
• How to boost your branding through your email campaigns - 17 April 2020
• How to Write Better Emails - 10 April 2020
• The Four Rules (of Email Design) - 3 April 2020
• The Marketer's Dozen - 30 March 2020
• Email Resolution Year - 21 March 2020
• To Bulk Send or Not to Bulk Send - 15 March 2020
• 10 Email Design Principles - 8 March 2020
• Make Your Newsletters Great - 1 March 2020
• Crafting a Discount Email - 24 February 2020
• EMCA Design and Science - 17 February 2020
• How to avoid spearphishing attacks - 10 February 2020
• How to write an email - 3 February 2020
• Believe - 27 January 2020
• Interactive Emails - 20 January 2020
• 7 Tips for Winning the Seasonal Marketing Game - 13 January 2020
• Designing Messages that Matter - 4 June 2019
• Return to Sender - 28 May 2019
• Hold your Horses - 25 May 2019
• The Devil In The Email - 20 May 2019
• More for Less - 14 May 2019
• When Emails Fail - 7 May 2019
• The Six Senses - 28 April 2019
• How Much is Too Much? - 26 April 2019
• Email Me Not - 22 April 2019
• The Time is Now - 18 April 2019
• Sign of the Times - 10 April 2019
• Play That Email LOUD! - 31 March 2019
• Content Revival -- and other news. - 3 December 2018
• Come Together -- and other news. - 26 November 2018
• How to Get Started -- and other news. - 18 November 2018
• Automation for the rest of us -- and other news. - 11 November 2018
• Don't blow it -- and other news. - 28 October 2018
• Reminders of late -- and other news. - 21 October 2018
• The Daily Email -- and other news. - 14 October 2018
• Paint my mailbox blue -- and other news. - 6 October 2018
• About your social media strategy -- and other news. - 30 September 2018
• Emails As Cold As Ice -- and other news. - 22 September 2018
• How About A Bit of SMS In The Mix? -- and other news. - 16 September 2018
• Using Emails to get Backlinks... -- and other news. - 8 September 2018
• The answer is: Attribution -- and other news. - 1 September 2018
• Automating Drip campaigns, and other news. - 26 August 2018
• Social Overload, and other news. - 18 August 2018
• Key to the URL Highway - 11 August 2018
• Mix & Match: Combining Email Marketing and Social Media - 9 August 2018
• The Mailman Blues 08/04/2018 - 4 August 2018
• The Mailman Blues 07/28/2018 - 28 July 2018
• Get Inspired with GoodEmailCopy - 26 July 2018
• The Mailman Blues 07/21/2018 - 21 July 2018
• How to Win with Emails - 19 July 2018
• The Mailman Blues 07/14/2018 - 15 July 2018
• The Mailman Blues 07/07/2018 - 7 July 2018
• The Mailman Blues 06/30/2018 - 30 June 2018
• The Mailman Blues 06/23/2018 - 23 June 2018
• The ART of emails - 19 June 2018
• Mastering the Order Confirmation Email: The Opening - 24 May 2018
• Mastering the Order Confirmation Email - 20 May 2018
• Tic Toc: Timing your emails to avoid fatigue - 14 May 2018

Web Design

• The 4 pillars of a great landing page - 3 May 2020
• The Four Rules (of Email Design) - 3 April 2020
• 10 Email Design Principles - 8 March 2020
• Interactive Emails - 20 January 2020
• Designing Messages that Matter - 4 June 2019
• Sign of the Times - 10 April 2019
• Play That Email LOUD! - 31 March 2019