PICKED FROM THE MAILBAG

How to optimize your cart abandonment email strategy

Wednesday February 12 2020
Chris Donald
thenextweb.com

Summary

Unfortunately, most of us in the ecommerce scene know the problem of cart abandonment all too well. The phenomenon describes the process when an engaged customer adds your product to the cart, but for some reason does not complete the purchase. Imagine an almost converted customer who does not contribute to the conversions and ROI. Sad isnt it? (...)
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