PICKED FROM THE MAILBAG

The Dangers of Last-Minute Changes to Emails (and How to Avoid Them)

Friday November 08 2019
Steph Knapp
litmus.com

Summary

Oh, Ill just make this one little tweak before we send Nope. No. Dont do it. It may be tempting to make a small change to an email after its been approved and tested. Perhaps you want to tweak an image, add another section, or update a link. While it may seem harmless to make these small, last-minute changes, they can trigger a negative chain reaction. (...)
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