LOOKING IN THE MAILBAG

Direct Mail Finishing: Enhancement Strategy Series, Part 2

Thursday November 07 2019
Summer Gould
targetmarketingmag.com

Summary

Last time, we discussed how paper can enhance your direct mail ROI. Now, it's time to look at enhancing it with direct mail finishing. So what is finishing? Finishing is all of the activities that are performed on a direct mail piece after printing. They include binding, die-stamping, embossing, and laminating.
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