LOOKING IN THE MAILBAG

4 Ways to Grow Your Stagnant Email List

Tuesday November 05 2019
Syed Balkhi
business.com

Summary

A stale email list has a low click-through rate and minimal user engagement. Segmenting your list allows you to target inactive subscribers. Marketing to mobile users can improve your open-rate. Lead magnets can help you attract your target audience for a more engaged list. For the first couple of months after launching, your business was thriving. (...)
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