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Email deliverability: make Black Friday about consent, not spam

Tuesday November 05 2019
Tanya Plaza
blog.dotdigital.com

Summary

The last email deliverability blog I wrote was about how communicating to everyone in your lists needs to be done strategically, and that email may not be the best path. One of the seasons where senders feel pressure to expand their email audience is fast approaching. Sometimes that pressure focuses on legal arguments. (...)
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