LOOKING IN THE MAILBAG

The Email Risk That 43% of Companies Are Taking

Friday November 01 2019
Brooke Freedman
litmus.com

Summary

Here at Litmus, we may seem biased towards email testing, but its because weve seen what happens when a carefully crafted email goes off the rails in the final moments. Email mistakes are costly (and embarrassing), so youd think marketers would do whatever they can to avoid them and protect their brands. (...)
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