PICKED FROM THE MAILBAG

How to use email to improve your stewardship

Thursday October 31 2019
Matt Collins
blog.justgiving.com

Summary

What do you think would happen if yousigned-up to100 charity emails? Glyn Thomas email experiment revealed that 17 never sent any emails at all, ever. 48 only sent one welcome email; 29 never sent another email after that. Over a third of the emails we received were donation asks and six charities only sent donation asks, and nothing else. (...)
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