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Nature or Nurture? For Long-Term Revenue, Do Both

Thursday October 31 2019
Campaign Monitor
campaignmonitor.com

Summary

Nature or nurture? For small ecommerce businesses that seek long-term revenue, nurture is all about using what feels natural to prospective customers and leading them toward buying. But not just any buying. We want long-term revenue as measured in average order value, customer lifetime value, repeat purchase rates, and improved cart recovery rates. (...)
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