LOOKING IN THE MAILBAG

Why Nonprofit Email Segmentation is the Key to Donor Engagement

Thursday October 31 2019
Campaign Monitor
campaignmonitor.com

Summary

This guest post is written by Abby Jarvis from Qgiv. Marketers know how much email has evolved, meaning they also know that sending the same, generic email to a massive list just doesnt cut it. If people fail to see value in their inboxes, they wont be afraid to ignore, trash, or unsubscribe. (...)
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