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How to Integrate Marketing Compliance into Every Area of Creative Production

Monday October 28 2019
Mike Puterbaugh
coschedule.com

Summary

Marketing compliance: For many creative teams, compliance is either just one more roadblock in the constant battle to get marketing campaigns launched on time or an attempt to wrangle in rogue logo or branding use across the internet (or, lets be honest, often inside ones own company.) In todays marketing environment, however, marketing compliance has moved far beyond just trademark attribution and copyright designations. (...)
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