LOOKING IN THE MAILBAG

Direct Mail Enhancement Strategy: Part 1, Paper Stock

Thursday October 24 2019
Summer Gould
targetmarketingmag.com

Summary

In order to create direct mail that enhances your ROI, you need to come up with a strategy to get attention. There are so many choices for direct mail enhancement strategies. In this series, we will highlight many of the options and, hopefully, spark ideas for your next campaign.
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