LOOKING IN THE MAILBAG

More Than a Name: 13 Ways Marketers Personalize Emails

Thursday October 24 2019
Steph Knapp
litmus.com

Summary

Everyone likes to feel special: your customers included. Segmentation and personalization in email make the message more relevant and, ultimately, more effective. Plus, personalization can make your brand stand out in a vast sea of competitors. (...)
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