LOOKING IN THE MAILBAG

Evolving RFM analysis for retailers this holiday season

Tuesday October 22 2019
Ian Pollard, Senior Product Manager
blog.dotdigital.com

Summary

A natural extension of the Pareto principle which tells us that 80% of sales typically come from 20% of clients, RFM goes further to better understand the behavior of customers, and how best to convert them. Dedicated innovators, at dotdigital, weve gone that one step further again. (...)
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