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How to Organize Integrated Content Marketing Campaigns From Start to Finish

Monday October 21 2019
Ben Sailer
coschedule.com

Summary

Successful content marketing doesnt happen in a vacuum. It takes multiple channels working together to attract audiences, deliver value down the funnel, and turn visitors into customers. Over time, those customers might even become loyal brand advocates. Thats the dream, at least. So, what might stop marketers from achieving it? (...)
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