LOOKING IN THE MAILBAG

Marketing 401: Correlation vs. Causation

Sunday October 20 2019
Shelly Palmer
shellypalmer.com

Summary

There are two basic camps in the world of marketing: numbers camp and pretty pictures camp. I live in both camps, and you should too. If you live in the numbers camp, Im going to confirm what you already know. If you live in the pretty pictures camp, buckle your seatbelt, because this is going to be a fast, bumpy ride. (...)
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