LOOKING IN THE MAILBAG

Email deliverability: What is it and how to improve it

Friday October 18 2019
Iris Leung
getvero.com

Summary

Youve spent a considerable amount of time designing your email program, and its beautiful. The adage if a tree falls in the forest rings true though, because what good is a beautiful email if it doesnt reach an inbox? According to Return Paths 2018 Deliverability Benchmark Report, 15% of emails around the world fail to reach subscriber inboxes. (...)
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