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Multichannel Attribution: How to Measure the Unmeasurable

Tuesday October 15 2019
Mariia Bocheva
conversionxl.com

Summary

If youve ever tried to build an attribution model that wasnt position-based (i.e. last click, first click, linear, etc.), you might have felt overwhelmed. But customer paths are non-linear and pretty complicatedsooo many things influence conversions. (...)
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