LOOKING IN THE MAILBAG

The power of preference centers

Tuesday October 15 2019
Jenna Paton
blog.dotdigital.com

Summary

Earlier this year it was revealed by the DMA that new subscribers are willing to hand over their data in exchange for personal experiences. Savvy-shoppers know that brands have the tools to create something really special. Preference centers simply give brands the opportunity to hear what they want, directly from the consumer. (...)
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