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5 Marketers Reveal How They Understand & Influence Consumer Behavior

Monday October 14 2019
Rebecca White
blog.hubspot.com

Summary

As Elle Woods once said, "Whoever said orange is the new pink was seriously disturbed." If you haven't seen Legally Blonde, Elle was referring to an attempt made by a brand to influence consumer behavior. However, its attempt fell short because the fictitious company failed to align with its target audience. (...)
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