LOOKING IN THE MAILBAG

Mastering the Re-Engagement Email: Why Former Customers Are Key to Revenue Growth

Wednesday October 09 2019
Adii Pienaar
campaignmonitor.com

Summary

If you keep just one statistic about ecommerce tucked away in your subconscious to help focus your marketing strategy, this should probably be the one: It is five times more expensive to acquire a new customer than to keep an existing one. (...)
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