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Developing a New Ecommerce Product? Here’s Why Personalization Should Be Part of Your Launch Strategy

Wednesday October 09 2019
Adii Pienaar
campaignmonitor.com

Summary

Heres a mantra for every ecommerce launch: We sell to people. Thats true whether youre a B2C retailer of rehabbed fashions or a B2B digital storefront offering tech support services. Ultimately, a human makes the decision to buy from you. Its why personalization is so critical. (...)
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