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How to Get More People to Open Your Nonprofit Email

Tuesday October 08 2019
Claire Axelrad
bloomerang.co

Summary

Think about how you get more people to open a direct mail piece. It begins with the outer envelope. It really doesnt matter whats inside, if people arent moved to open the envelope. The same holds true with an email appeal. In this case, your email envelope is the subject line. (...)
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