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Personalization vs Optimization: How They’re Similar, Different & Why You Need Both

Tuesday October 08 2019
Fahad Muhammad
instapage.com

Summary

Quick LinksDefining optimizationPre-click optimizationGoogle AdsFacebook AdsOptimization at the post-click stageState Farm exampleDefining personalizationPre-click personalizationGoogle AdsFacebook AdsPersonalization at the post-click stageInstapage examplesConclusion: combine them both Advertisers aim to deliver a positive customer experience for audiences by creating messages that audiences find easy to understand, useful, and relevant. (...)
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