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How to Maintain Brand Equity During a Site Redesign

Friday October 04 2019
Mikel Bruce
business2community.com

Summary

Having well-recognized and positive brand equity is a huge advantage for any business. Companies with a respected brand can often charge more for their products or services and obtain better results from their marketing efforts. But cultivating a strong brand takes diligence, and one of the biggest challenges occurs when you redesign your website. (...)
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