LOOKING IN THE MAILBAG

7 Instances of Well-Intended Direct Mail Gone Bad

Thursday September 26 2019
Summer Gould
targetmarketingmag.com

Summary

There are many things that can go wrong with a direct mail campaign. Before you plan your next campaign, see to it that you are not making any mistakes that can not only cost you money, but also responses. Believe it or not, bad direct mail is very common.
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