LOOKING IN THE MAILBAG

Supercharging your marketing communication with in-store customer data

Wednesday September 25 2019
Zsuzsa Kecsmar
blog.dotdigital.com

Summary

Businesses with a retail presence know very well that a strong omnichannel strategy lives and dies on having a single customer view. Storing offline and online shopping history in one place sounds awesome on paper but collecting personal information in-store is quite a challenge. (...)
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