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Track Results in Real-Time to Optimize Campaigns

Friday September 20 2019
Pat Farrell
targetmarketingmag.com

Summary

The most important thing to a marketer is to increase ROI. Tracking and measuring the results of marketing campaigns (whether they were on social, email, display or in-store) in real-time so you can see exactly what's working and what's not, thenadjust accordingly is key. (...)
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