LOOKING IN THE MAILBAG

Organizing Email Teams: Centralized vs. Decentralized Team Structures

Tuesday September 17 2019
Brooke Freedman
litmus.com

Summary

Youre bound to have some growing pains when expanding your email marketing program. When your company grows, so more and more teams turn to you for email support and youre asked to deliver an increasing number of campaigns, your email team will grow too. But how do you structure your team for long-term success? (...)
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