LOOKING IN THE MAILBAG

How to Help Your Clients Create Segmented User Experiences

Wednesday August 28 2019
John Jantsch
ducttapemarketingconsultant.com

Summary

Your clients dont serve a homogenous customer base. Unless their offering in incredibly niche, its likely that they have at least a handful of types of people who benefit from their products or services. Because these types of customers are different from each other, they wont all be won by the same kind of messaging. (...)
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