LOOKING IN THE MAILBAG

The importance of spelling (and the value of typos)

Wednesday August 28 2019
Chris Cano
blog.dotdigital.com

Summary

Would a rose by any other name smell as sweet? What about a rsoe? According to this article on the BBC, spelling typos like this could slash your online sales in half. In total, it is believed that such inaccuracies could be costing UK markets millions in lost online sales every year. Why is keeping on top of spelling errors important? (...)
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