PICKED FROM THE MAILBAG

How to Use Audience Awareness to Create Higher Converting Post-Click Landing Pages

Tuesday August 27 2019
Tyson Quick
business2community.com

Summary

Even the most optimized landing pages with a clean design, simple form, compelling image, strong value proposition, etc. will fall short if its intended to serve your entire audience. That shortcoming continues to be more costly. PPC campaigns are more expensive; organic search is more competitive. So how do you keep from wasting clicks? (...)
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