LOOKING IN THE MAILBAG

The Unclickables: How to Build a Better Email

Sunday August 18 2019
Michael McNichols
blogs.oracle.com

Summary

Use this marketers playbook and checklist of email basics to make sure your email is engaging and effective. [Bad Email Intro:] Sprawling messaging, confusing CTAs, and impersonal spam can all make for a bad email, and a bad email can go unopened and unclicked. You have to remember the basics of building a good email. (...)
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