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How to Use Qualitative Research to Kickstart Your Segmentation Process

Sunday August 18 2019
Katie Sweet
business2community.com

Summary

Segmentation is all about grouping people together based on shared traits, and it plays a critical role in helping a company better understand and respond to its customer base. Companies often use segments to identify the needs of one customer group over another to help them figure out their target markets and refine their messaging. (...)
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