LOOKING IN THE MAILBAG

The Difference Between Deliverability and Delivery Rate

Sunday August 18 2019
Karina Sanchez Gudino
litmus.com

Summary

Hows our deliverability doing? Oh, its really strongweve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces. If you ever heard someone say this sentence, youve witnessed someone fall for the most common misconception about deliverability. Deliverability is not the same as delivery rate. (...)
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