LOOKING IN THE MAILBAG

How to Find the Right Voice and Tone and Work with Your Brand’s Style Guide

Friday August 09 2019
Michael McNichols
blogs.oracle.com

Summary

On the B2B side of content marketing, content managers, copywriters, designers, and anyone involved in the content creation process might feel creatively handcuffed. After all, doesnt B2B call for a mostly dry, professional, and lets face it, boringtone? (...)
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