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Why Email Testers Are The Unsung Marketing Heroes

Tuesday August 06 2019
Steph Knapp
litmus.com

Summary

Hey, you. The person in the weeds every day working to create better and more impactful emails for your company. Do you realize how important your role is? The time you invest in testing each email your team sends out is paying off. There are ROI stats to prove it. Brands that invest the time in extensive pre-send testing see a 26% increase in ROI. (...)
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