LOOKING IN THE MAILBAG

Putting out Fires vs. Preventing Them From Happening: The Difference Between Pre- and Post-Send Deliverability Tools

Wednesday July 31 2019
Bettina Specht
litmus.com

Summary

Its an email marketers nightmare: Your emails were delivered to the spam folder for a large chunk of your subscribers. Its situations like these when many brands turn to deliverability monitoring tools and consulting services to fight deliverability emergencies. There are great tools out there that help you get to the bottom of issues when they happen. (...)
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