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Emails Litmus Loves: Birthday Emails Worth Celebrating

Wednesday July 31 2019
Jaina Mistry
litmus.com

Summary

Surprise and delight your subscribers! Its a phrase email marketers read and hear often. A popular option for brands to do just that is a birthday emailan automated email sent on the subscribers birthday. But what makes an effective birthday email? I celebrated my birthday this monthand my inbox was chock-full of emails from brands helping me celebrate. (...)
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