LOOKING IN THE MAILBAG

How to Turn Customer Loyalty to Advocacy

Tuesday July 30 2019
Charmaine Deogracias
senseimarketing.com

Summary

I am loyal to a particular brand of shampoo but the buck stops with me. I have an affinity to this one coffee shop, but not really loyal to it. Until it had a rewards program, at least In not so many marketing jargons, simply put from a customers perspective, thats loyalty and advocacy right there. (...)
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