LOOKING IN THE MAILBAG

Email Capture Pop-Up Strategies to Boost Opt-In Rates and Conversions

Sunday July 28 2019
Anthony Capetola
fundera.com

Summary

For ecommerce businesses, collecting email addresses from potential customers is an essential step in the process of generating, qualifying, and nurturing leads. When an individual provides your company with their email address, theyve stated that they truly want to engage further with your brand. (...)
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