LOOKING IN THE MAILBAG

Why Image Carousels Are Almost Always A Bad Idea

Saturday July 27 2019
Jon MacDonald
thegood.com

Summary

On the surface, it seems like a great idea. A rotating image carousel placed above-the-fold on your ecommerce site, highlighting your latest products and deals. Surely, customers cant resist such a glorious collection of your latest and greatest. Surely, the conversion rate on such a carousel must be high. (...)
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