LOOKING IN THE MAILBAG

5 Troubling Signs of a Broken Email Process

Monday July 22 2019
Brooke Freedman
litmus.com

Summary

From the first campaign idea to hitting send, getting an email out the door involves a multitude of steps, tools, and stakeholders. But whats the secret to keeping the moving pieces together to shape a well-oiled email marketing machine? Its building a bulletproof process! Its easy to underestimate the power of process. (...)
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