LOOKING IN THE MAILBAG

5 Email Testing Myths You Shouldn’t Fall For

Tuesday July 16 2019
Brooke Freedman
litmus.com

Summary

We talk to people about email testing day in and day out. The good, bad, ugly, and sometimes frustrating. Most of the smart folks in our community care deeply about sending emails that are nothing but perfect. However, we found that even among brands that care a lot about email quality, some only test their emails infrequently. (...)
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