LOOKING IN THE MAILBAG

How Interactive Emails Will Change Marketing Forever

Tuesday July 16 2019
Liz Willits
blog.aweber.com

Summary

The way marketers use email marketing is about to change forever. Emails have always been static. You send your subscribers fixed content, and they read it or click on it to go to a webpage or landing page. But on March 26, 2019, Googles Product Manager Aakash Sahney announced AMP for Email. AMP stands for Accelerated Mobile Pages. (...)
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