LOOKING IN THE MAILBAG

6 Tips for Developing an Impactful Email Onboarding Series

Thursday July 11 2019
Alexandra Braunstein
targetmarketingmag.com

Summary

Most brands send a welcome email, but highly successful ones focus on an email onboarding series. With close to one-third of newly acquired subscribers leaving an email program within the first month, it is critical to use this time to make a positive first impression with new subscribers.
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