LOOKING IN THE MAILBAG

Gmail’s Message to Email Marketers: Focus on Engagement

Tuesday June 11 2019
Campaign Monitor
campaignmonitor.com

Summary

Article first published in May 2014, updated June 2019 Email marketers know just how vital email campaigns can be for their overall marketing strategy. However, while many are focusing on growing their email list, they arent putting the necessary focus on increasing their overall engagement. So, what is engagement when it comes to email marketing? (...)
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