LOOKING IN THE MAILBAG

How CoSchedule Improved Open Rates by Systematically A/B Testing Email Subject Lines

Friday May 17 2019
Campaign Monitor
campaignmonitor.com

Summary

Article first published October 2014, updated May 2019 Are you A/B testing your email subject lines? If so, youre taking a step in the right direction toward better results from your email marketing. However, if youre just creating two different subject lines at random for each campaign, then you may not be getting the best results. (...)
envelope-oheart-pulsethumbs-up linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram