Email News & Opinions

In this post, were going to share the pros and cons for 11 of the most popular SMTP services for reliable email marketing. Email is an essential part of running a WordPress site, but WordPress by default uses PHP to send emails. The problem is that a lot of shared hosting providers dont configure PHP properly, or theyve disabled it entirely to avoid abuse. This means that your WordPress emails arent getting delivered. SMTP services offer an easy and secure solution to this problem, but there are a ton o...

How would you feel when you cannot reply to an email sent by someone known to you, just because they decided to use a no-reply email address? Wouldnt that frustrate you? Thats how subscribers feel when you send marketing, promotional or even important information emails using a no-reply email address. It makes them feel as if you are not ready for a conversation yet. It is time you opt for something more responsive in nature. You need to initiate a two-way communication so that you know what your users ha...

talhakhalil007 / Pixabay Once you have started to send email marketing to your customers its important to listen to any feedback you get from your subscribers. You should also keep tailoring your emails based on how they perform. One easy way to do this is to use a click map. This is a graphic representation of where in your emails you are getting the most clicks. Many larger businesses have quarterly or biannual email reviews, this practice could easily be adopted by a small business. These email design ...

Some websites are just built to hook you in.Landing pages, in particular, are a type of standalone web page created for the express purpose of getting youhook, line, and sinker. In fact, when a visitor clicks on an Instagram or Google ad and lands on one of these pages, they often leave with an unexpected new email newsletter subscription or a lighter wallet.Conversion is often the only thing that matters in creating landing pages, and convert they often do. In fact, according to MarketingExperiements resea...

If youre looking to grow your email list with qualified subscribers, lead magnets are your answer. Lead magnets are an excellent way to gain prospective customers contact information and send them on a customer journey. However, lead magnets are not only time-consuming to produce, but theyre also highly competitive. Between white papers, podcasts, videos, and morewhat makes someone click your call-to-action instead of competitors? Is it your landing page design? The value youre offering? Or, do you have a...

Theres nothing more satisfying than owning your list of loyal readersContinue reading on The Startup

Charities and nonprofit organizations know a thing or two about running an efficient operation. Perhaps this is why so many of themContinue reading on The Startup

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. The relationship between journalists and PR professionals is complicated. While PR professionals need the media in order for their job to function, it's also true that to some degree, journalists rely on PR professionals to deliver newsworthy story ideas directly to their inboxes. Even though there are some #PRFail horror...

As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers inboxes. But have you ever asked yourself how your email sounds? More and more people rely on screen readers to help them consume digital contentincluding emailsso optimizing your messages for screen readers is becoming increasingly important for brands. With screen readers on the rise, the sound of your email matters The World Health Organization estimates there are around 1.3 billion people with vi...

The world is growing, changing, and aging, and the worlds email subscribers are coming along for the ride. More people are accessing email on a wider variety of devices and types of connections than ever before. And email subscribers themselves are more diverse than at any other point in emails 47-year history. But what does all of this change mean for email marketers? Apart from rethinking strategy and tactics, it points to the need for marketers to create more accessible email campaigns that can be used...

Email newsletters have already proven their effectiveness as a way to provide useful information and updates about your business right into your customers inbox. And what makes it even more useful is the abundance of resources from where you can get a creative newsletter template all for free. So in this post, we bring you a comprehensive list of sites that provide high-quality yet free newsletter templates, without any sign-up or registration requiremnets (though some of them require you to provide email ...

Contact forms can be very beneficial in establishing a connection with your users. Fortunately, creating contact forms for mobile friendly websites is not that difficult. Generally, you only need to keep a few fundamentals in mind to help you design contact forms for mobile-friendly websites. If you have a WordPress website, there are pre-built contact form plugins that will help you create mobile friendly contact forms. Here are 5 tips to help you get started. 1. Eliminate extra fields: As the number ...

So much has been said about email marketing that one might argue if there is anything left to discuss. Everyone knows that email remains the single most popular service in terms of instant communication, and everyone can conclude the potentials the audience holds in terms of increasing the number of customers. Curiously enough, an astonishingly high percentage of businesses dont seem to fully comprehend the value of email in marketing. Albeit mostly all of them send newsletters, the potential hidden behind...

By Noah Rue Is there anything more annoying and invasive (digital marketing-wise, at least) than a newsletter you didnt sign up for? Not only does this go against anti-SPAM guidelines, but its just plain annoying. With all of the advertising that bombards us every day, customers are carefully choosing what they want to hear about and ignoring the rest. If you want your small business to succeed, permission marketing may be the key. What Is Permission Marketing? Permission marketing is when a custom...

???? Hello Makers, This is my 7th ship of this year on Product Hunt and It's a basic tool. So, You can generate Email Template Code with Dynamic JSON Data or API and Get the generated email template code to use into MailChimp, Sendgrid or whatever service you are using to send newsletters. I build this tool for my use case to make newsletter code of https://public-apis.xyz and I hope this will help you as well. Let me know if you have any feedback or suggestions 🙂 ...