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May 18, 2019
Google Tracks What You Buy Online With Gmail

Adobe fixes, an executive order, and more of the week's top security news.

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May 18, 2019
Transactional Emails: Types, Examples and Best Practices

In this guide, we take a look at transactional emails and explore the different types, best practices, and examples from companies delivering delightful customer experiences. What is a transactional email Transactional email vs. marketing email FAQ: Should transactional emails have an unsubscribe link? Types of transactional emails (and examples) 1. Order confirmation emails 2. Shipping confirmation emails 3. Delivery confirmation emails 4. Double opt-in emails 5. Password reset emails 6. Lega...

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May 18, 2019
Gmail's log of all of your purchases pops up in the privacy debate
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May 18, 2019
When It's Time to Let Go: 5 Tactics to Improve the Unsubscribe Experience

We have received your unsubscribe request. Please allow up to 10 days for this request to be processed. All of us have probably seen a message like this once or twice in our email lives, but no one wants to see it. Imagine: theres a list you signed up for a while ago ( or maybe you didnt) that you used to enjoy, but now the emails are too frequent and not relevant to you anymore. You click unsubscribe, only to see that its only going to take even more time to get off the list, and you will probably receive...

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May 18, 2019
Google tracks nearly all your online (and some of your offline) purchases -- see it for yourself, here

For years Google has been keeping track of nearly every online purchase weve made. A CNBC report today reveals that, thanks to purchase receipts sent to personal Gmail accounts, the company has amassed a mountain of purchasing data on each of us, including offline spending, in some cases. Better still, Google has a tool that lets you view your previous purchases in what it calls a private destination only seen by you. For me, this purchase history dates back to 2012 the year I created my current Gmail acco...

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May 17, 2019
How to Create an Email Newsletter

Blogs, PPC ads, affiliate marketing, social mediaeach digital marketing strategy has its own strengths and weaknesses. But if you're looking at numbers alone, one strategy stands out as most effective: email marketing. In 2018, email marketing averaged a $42 ROI for every $1 spent. Plus, small business owners rated email marketing as the best avenue for both customer acquisition (81%) and retention (80%). Still, some email newsletters have more engagement, more conversions, and a better ROI than other...

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May 17, 2019
5 Important eCommerce Metrics you Shouldn't Neglect

5 Important eCommerce Metrics you Shouldnt Neglect What are the most important eCommerce metrics your online business needs to monitor for success? These 5 KPIs will ensure your eCommerce conversion rate is trending up, keep reading. Ecommerce is one of the most prospective and lucrative industries in existence. In fact, its current value stands at almost 3.5 trillion US dollars, while its value is expected to exceed the 4.88 trillion dollar mark by 2021. This not only means that there is plenty of mark...

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May 17, 2019
Feedback Friday: Litmus

What do you do when you are in front of hundreds of email geeks on an unsuspecting weekend in the South? Pee your pants? Cuss like a sailor? Show off some kick-a** designs and code that will make grown men and women cry withjoy?You will definitely see that last option in this weeks Feedback Friday, coming at you from the UNSPAM stage in Greenville, South Carolina. Get ready for hover states and interactive emails.https://medium.com/media/078cccb1e7cc07a27401fc1c67bfb980/hrefMatt: Hey Email Geeks! This week ...

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May 17, 2019
7 Ways to Increase Email Click-Through Rates

If youre looking for a way to contact your loyal customers, viewers, and subscribers, then email is the way to go. With great template makers and other programs to have people enticed with the design and what you have to offer. However, what you need to focus on beforehand is having the better click-through rate that will have you reach your specific goals. Without people actively selecting your email and the call-to-action inside it, how can you have more viewers or interested customers on your page? To l...

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May 17, 2019
3 Tips to Master Omnichannel Marketing for Restaurants

When it comes to omnichannel restaurant marketing, one could write a book on tactics, channel-specific strategies, and campaign tips. We wont try to cover it all, but bring you three powerful tips that help you lay the groundwork or help reset your marketing plan to attract more guests. From branding to customer relationships and influencer marketing, read on to refresh your strategy. Omnichannel Calls for Consistent Branding As a restaurant owner or manager, youve invested heavily in your am...

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May 17, 2019
Diary Email -- A diary that is as simple as it gets

Social networks promised to connect us but instead made us more disconnected than ever. They perverted the meaning of friends and got us addicted to likes. As a result, we create a fake version of ourselves that always happy. They make us afraid to be ashamed, so we learned to censor our thoughts. I hate this trend, so I decided to create a calm place to document my life and share moments with my close friends. Diary Email is a diary that you write using your email. Send an email to p...

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May 17, 2019
OOPSpam API 2.0 -- A powerful spam filter for any content exchange.

Hello PH hackers! ???????? In 2017, during my studies, I built OOPSpam API as a way to pass my exam (I ended up passing two ????). It was a backend and a silly android app. as a proof of concept. I made a landing page, deployed the API on Heroku, just to have it online. After a while I got a bunch of emails asking more features. People started to subscribe to the email list and so on. I decided to work on a new more accurate, detailed version of it. ... finally, today it is onli...

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May 17, 2019
Techdirt settles lawsuit with the "I invented email" guy

In 2017, an engineer and entrepreneur sued Techdirt for criticising his claim to have invented email. Though a district court soon dismissed the lawsuit on First Amendment grounds, appeals and wrangling over lawyers' fees continued. The case finally settled this month, Techdirt reports: article stays up, no money changes hands. It's a win for Techdirt and journalism, as all he got was a link to a response he could have added himself by signing up for a free commenting account. But that was the poin...

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May 17, 2019
Retailer Captures Digital Conversion from Direct Mail

Are you able to maximize conversions by reaching customers through multiple touch points, optimized by channel? See how this retailer was able to leverage our device graph to understand conversions through multiple touch points and identify 6X the number of conversions. Download case study.

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May 17, 2019
How CoSchedule Improved Open Rates by Systematically A/B Testing Email Subject Lines

Article first published October 2014, updated May 2019 Are you A/B testing your email subject lines? If so, youre taking a step in the right direction toward better results from your email marketing. However, if youre just creating two different subject lines at random for each campaign, then you may not be getting the best results. CoSchedulea startup that uses Campaign Monitor to send their popular email newsletter,The Content Marketing Updaterecently wrote about how they systematically A/B test email...

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