The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isnt as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results. Email isnt dead. Its one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email ma...

Intro to a follow-up e-mail Cases when it is appropriate to send an e-mail follow-up Time-frames on following up The key principles of follow-up letters How to write an effective follow-up e-mail Follow-up e-mail subject lines Follow up email templates Common mistakes Conclusion Intro to a follow-up e-mail E-mail is a convenient and reliable way to disseminate information. E-mail has become an important way of exchanging messages and files between coworkers, students, teachers, friends, and family...

No matter what type of event you are planning to execute, one of the best ways to increase the number of attendees is through email marketing. Email is used by half of the worlds population. Also, its proven to be a useful tool for event creators. Eventbrite has recently published some surprising stats supporting this statement. 78% of event presenters agree that email marketing is their most commanding marketing tactic. 26% of recipients open their event emails, and 4.95% click on the links. 45% ...