Email News & Opinions

For nonprofits, newsletters can be a powerful tool: They can funnel traffic to your website, educate subscribers and help launch fundraising campaigns. Subscribers and donors who have interacted with your nonprofit in the past need to stay in the know about whats going on with your organization, because keeping them updated can encourage them to continue their partnership with you. Many nonprofits tend to overlook email; if you have a newsletter, youre already a step ahead of the game. Improve even further ...

Marketing for the best time of the year can be really stressful. Its that time of year again. Soon, youll walk into the mall and it will feel like a winter wonderland filled with decorated trees, gift boxes, and holiday lights. Deemed the best time of the year, it can get a little hectic for companies in the retail space when it comes to increasing sales and providing customers what theyre looking for. But with the craziness that comes with Black Friday shopping and Cyber Monday deals comes an opportuni...

With the end of the year quickly approaching, its time to start thinking about how you can reach out to your audience and share your appreciation for their support all year long. While many retail marketers can do this with a few words and some special promotions, nonprofit organizations have little to work with, besides their words. Thats why crafting subject lines for thank you emails and messages that truly show your adoration for your subscribers is so crucial. Why should nonprofits be using thank y...

September has officially started, whichto many consumersmarks the official start of fall. For marketers, the beginning of the fall season means its officially time to start planning your next holiday marketing campaigns (if you havent already) or start tying up some loose ends. With that in mind, many marketers are sure to be asking when the best time is to start sending out Black Friday email campaigns. Black Friday 2019 predictions: State spending is going to increase. The above statement isnt surpris...

As your WordPress business grows, so too does the amount of work involved. Everything from marketing and lead generation to launching new products and building customer relationships takes time. Fortunately, you can ditch some of your boring manual tasks with email automation. Email automation is increasing in popularity. From the welcome email you get when you subscribe to a list, to abandoned cart reminders, birthday coupons, and re-engagement messages, businesses and online stores alike are...

Youre bound to have some growing pains when expanding your email marketing program. When your company grows, so more and more teams turn to you for email support and youre asked to deliver an increasing number of campaigns, your email team will grow too. But how do you structure your team for long-term success? Deciding how to organize the team in the grand scheme of your company and all its segments is a big decisionand it can affect your process for years to come. The two main email team structures youl...

While some people may not care about what their landing page design looks like, its actually a very vital part of your marketing strategy. Landing pages are known as the hub of lead generation efforts, because you can receive the most conversations due to them. Meaning, if its poorly designed, there is a better chance that people who go to your landing page will bounce off before they actually look at what you have to offer. This list of tips will help you to ensure you have valuable landing pages. Landi...

Ever since it was first launched in 1995, Constant Contact has earned its reputation as one of the best email marketing tools out there. Its especially popular among small business owners and those who are just starting out. Constant Contact comes with a 60-day free trial. So, before you make any big commitments, you can test all of its features thoroughly. While its great for beginners, it doesnt have many advanced features. Looking to expand your business and take your email marketing campaign to the ne...

Whether you're an artist or producers, sending a regular newsletter is the best way to stay in touch with fans, clients, or both. Given that so much of email is now consumed smartphones, we're looking at eight tips to make sure your newsletter is mobile friendly. _____________________________ Guest post by Bobby Owsinski of Music 3.0 Every band, artist, producer and engineer needs to stay in touch with clients and fans, and the best way is with email newsletter. Ive covered newsletter cont...

Are you looking for ways to improve the way you communicate by email? Want to identify and eliminate needless sentences that add no value to your emails? Visme share their sentences to avoid in this infographic. Here are a few that make their list: Ill keep this short You dont know me Can you write back? Im a big fan Make sense? Check out the infographic for more detail. The post Business Email Etiquette: 21 Sentences to Avoid Using in Your Emails [Infographic] appeared first on Red Website...

Check your inbox, particularly under the promotions tab, and youll no doubt have an absolute deluge of emails from businesses vying for your attention. Youll likely click on very few of them; after all, theyre usually from companies that youve made a one-time purchase from or are repetitive reminders of sales and offers. Bearing in mind how cynical people are about marketing emails, how do you create one that actually converts to a click or sale? Its tricky, but there are certain types of emails that are mo...

If you're a frequent online shopper like I am, you're likely already well-acquainted with order confirmation emails. At its most basic, an order confirmation email needs to signal to the customer that their order has been processed -- without receiving one, a customer might believe their transaction hasn't gone through properly. But an order confirmation email can do more than just act as a digital receipt. For instance, take a look at the order confirmation email I received from Massa...

Webinars can establish a relationship with leads and teach them how your product can improve their lives. Some 75% of marketing and sales leaders say webinars are one of the most effective methods to generate high-quality brand awareness. But not every webinar is a success78% of webinars have 50 or fewer attendees. A major reason? Poor promotion. If you can promote your webinar the right way, you can gobble up more viewers and increase conversions. Email is the primary promotion channel for most webinarsn...

Email marketing is a must as it drives maximum ROI for the businesses. Why? 59% of the customers have said that emails influence their purchase decisions. For ecommerce businesses, nurturing this chunk can impact their business and influence their returns heavily. However, the entire success of your email depends on how well it is crafted and designed. Here we will take you through the types of ecommerce emails that you should be aware of, as well as the best practices involved in designing an ecommerce em...

Nonprofit organizations have a unique set of challenges to work with not only when engaging with their audience members, but when collecting donations to help both their cause and to keep them up and running. The tricky part with reaching out for donations for your nonprofit is that you must appeal to your audiences emotional side. A donation is an act fueled by emotion and a persons need to feel as if theyve done something for the good of others. Nonprofits need to pay special attention and gear their ma...