Once in a while, people need to be reminded of the technologies that most impact their business and livelihood. That's because the high speed, rat-race environment we live and even quarantine in pushes us -- humans -- to believe that keeping up with the latest trends and tech is what's keeping most businesses afloat. That's not true now; it wasn't true before the COVID crisis hit; in fact, it was never proven true. What drives revenues and adoption is always the boring.
Case in point: email marketing. It's old tech, and it's (usually) boring. But it's a safe bet that pays off. It pays off big time, if you ask me: 38:1, according to this latest list of email marketing statistics you need to know in 2020. Oh but it doesn't have to be boring. In case you didn't know: with little, maybe a lot of, efforts, you can make your email interactive. Think about it: nothing interactive is boring.